Out-of-Home (OOH) advertising, like billboards, hoardings, and LED screens, is one of the
oldest and most powerful ways to promote a brand. But in today’s data-driven world, one
important question always comes up:
How do you measure the success of an OOH campaign?
At STW, the best outdoor advertising agency, we make sure every campaign delivers real
value. Let’s break down the key metrics that help us measure OOH performance in simple
terms.
1. Reach – How Many People Saw Your Ad?
Reach tells us how many people likely saw your outdoor ad.
For example, if your billboard is near a busy traffic signal or on a major highway, thousands
of people might pass it daily. This is called impressions
STW places ads in high-footfall and high-traffic areas to maximize reach.
2. Frequency – How Often Did They See It?
Frequency means how many times the same person sees your ad.
Let’s say a person drives the same route to work every day and passes your billboard – they
are seeing it multiple times. That repetition helps people remember your brand.
At STW, we help clients choose long-term locations that give repeated brand exposure.
3. Dwell Time – How Long Did They Notice the Ad?
Dwell time is the time people spend in view of your ad.
For example, ads near traffic signals or in waiting areas (like airports or bus stands) are
more likely to grab attention because people are standing still or moving slowly.
We place LED ads in locations where audiences naturally pause, ensuring more time to
absorb your message.
4. Engagement – Did People Respond?
While OOH is not clickable like digital ads, you can still measure engagement.
Some ways:
● Adding QR codes to the ad and tracking scans.
● Mentioning a phone number or website and tracking inquiries.
● Running “call to action” offers like “Show this ad for a discount”.
STW helps clients design smart creatives that encourage viewer interaction.
5. Brand Recall – Do People Remember Your Brand?
A good OOH campaign sticks in people’s minds.
We often measure success by checking:
● How many people remember seeing the ad?
● Can they recall the brand name?
● Did the ad influence their buying decision?
At STW, we focus on bold, creative designs that leave a lasting impression.
6. Location Performance – Is the Spot Working?
Not all locations perform equally.
We track:
● Traffic flow data
● Demographics of the area
● Time of day performance
STW studies every location carefully before placing your ad.
In Conclusion
OOH advertising success is not just about putting up a board – it’s about placing it right,
designing it smart, and measuring it right.
At STW, we combine creative ideas with smart location strategy and performance tracking to
give our clients real, measurable results.
If you want to take your brand outdoors with purpose and performance, choose STW – the
name trusted for impactful OOH campaigns.
Let your brand speak loud, bold, and clear.
Reach out to STW today.