Outdoor advertising or OOH advertising (out of home advertising) is advertising done out of home in the outdoors. There are several traditional methods that are being followed for this kind of advertising but the trends have been changing year after year. With the advancement of technology over the years the advertising techniques have modernised and create a greater impact compared to the traditional ways.
Sigma Trade Wings is offering modern day techniques of advertising to its customers. It has etched its name firmly in the field of advertising by delivering what it promises to its clients. It is the largest advertising agency in India and has a vast clientele. The advertising agency started evolving with time and now uses modern day technology to enhance their techniques of brand marketing and promotion.
Sigma Trade Wings specialises in digital billboards creating wonders for its clients.
To reap the most out of an advertisement, they provide the best quality and extraordinary digitally attractive billboards which are innovative and technologically updated. They have come a long way in the field of advertising and created a revolution in outdoor advertising.
With innovations advertising agencies experienced a spur and are now effectively creating impression on the targeted audience for a better response and understanding. Traditional outdoor advertising includes newspapers, posters, billboards which are static prints whereas modern outdoor advertising includes mostly digitally displayed boards, interactive kiosks which use electronic media and are more attention seeking. These build curiosity in the audience and they are intrigued to learn about the ads. Out Of Home Advertising and its evolution with time has been game changing in the field of advertising.
Importance of digitally displayed billboards
- They are eye catchy because of the graphics and lights used for display
- They reach larger number of audience
- They give a better insight about the product or brand and are easily comprehensible
- They can be easily customised and controlled
- They can display more than one ad in a single digital billboard
- They are the future of billboard advertising