In a city like Lucknow, where culture, weather, and festivals play a big role in people’s lives, timing your outdoor advertising campaigns can make all the difference. Seasonal advertising means promoting the right products or services at the right time of the year. And if you’re planning a hoarding or billboard campaign, working with the best outdoor advertising company in Lucknow can help you get the most out of your investment.
Here’s a simple guide on what to promote and when using outdoor ads in Lucknow.
- Winter (November to February)
Best for: Winter clothing, heaters, travel packages, wedding services, educational institutes
(for new sessions), fitness centers (New Year resolutions), and personal care brands.
Why?
Winters in Lucknow are cool and pleasant, and people are more active outdoors. Hoardings placed on busy roads, markets, and near malls work well during this time. It’s also wedding season in North India, so promoting venues, catering services, and beauty brands is a great idea. - Summer (March to June)
Best for: Cold beverages, air conditioners, ice creams, summer fashion, holiday tours, solar panels, schools, and colleges.
Why?
As the heat rises, people look for ways to stay cool and plan family vacations. This is also the admission season for many schools and colleges. If you’re a school or an education brand, now is the perfect time to advertise.
High temperatures don’t stop people from noticing eye-catching billboards. Work with an OOH advertising company in Lucknow to design bold, summer-friendly creatives. - Monsoon (July to September)
Best for: Waterproof products, home repair services, online delivery apps, health and hygiene brands.
Why?
Rains bring relief but also lead to increased demand for rain gear, pest control, and online services (since people avoid stepping out). Use creative, witty hoarding designs to connect with your audience during the rainy season.
Use weather-proof hoardings and placements that stay visible during rainfall. - Festive Season (August to October + special occasions like Diwali, Holi, Eid, Independence Day)
Best for: Retail brands, electronics, vehicles, jewellery, home décor, food products, and gifting brands.
Why?
Festivals are the most active shopping seasons in Lucknow. People are emotionally connected, and spending is higher. Outdoor ads near shopping areas, temples, and highways perform very well.
Maximize reach by partnering with an airport advertising agency in Lucknow. Festivals mean more travel, and airport ads grab the attention of premium customers.
Why Seasonal Advertising Works
- Why Seasonal Advertising Works
- Campaigns feel more relevant and timely.
- Better engagement and higher return on investment (ROI).
Final Thoughts
If you want your brand to stand out in Lucknow, plan your outdoor ad strategy with the seasons. Whether it’s a monsoon campaign for raincoats or a festive ad for Diwali, timing is everything.
STW is the best airport advertising company in Lucknow and a trusted outdoor advertising agency. From hoardings to transit media, we help brands shine all year round.
Get in touch with STW – your expert OOH advertising company in Lucknow – and make your seasonal campaigns a big success!