Gone are the times when you used only billboards for OOH advertising. There are plenty of options in the market now, like Transit Advertising, Digital Screens and Kiosks, Street Furniture, Venue and Event Advertising, Digital Out-of-Home, etc. If you are wondering how to apply OOH efficiently for your business, you have visited the right place. Your trustworthy partner, STW, the Best Out-of-Home Advertising Company, is ready to take your business to the next level with their established and recognizable experience. Let’s probe deeper into further strategies of OOH advertising that can help your business achieve new heights.
Gamifying the Experience with Digital Billboards
We don’t like to see ads in our favourite games, right? But what if the ads became a game themselves? With modern OOH advertising, companies can transform traditional billboards into interactive digital experiences. These include touchscreens, motion sensors, and augmented reality (AR) on their billboards to create an exciting consumer experience. One could play games like controlling avatars with their smartphones or participate in live polls to create an engaging experience and increase brand interactions.
Optimising Ad Spots with Data-Driven Targeting
Many businesses need help selecting the right location for their advertising, especially for traditional marketing, as it is a complicated task. However, with STW guidance as the largest advertising agency in India, one can target the audience in the right spot. They use specific demographics for the audience they wish to target and tailor messages based on real-time information, such as location, weather, or traffic patterns, to ensure that ads reach the right audience at the right time. It can be as simple as targeting people in colder regions during snowfall by showing restaurant promotions during meal times in highly trafficked areas.
Innovative Fusion of OOH Ads with Mobile Technology
It is a fact that traditional advertising can be attractive only to a certain extent and is hard to measure. STW, one of the Top Advertising Agencies in India, uses strategies like integrating QR codes and SMS short codes with OOH advertising to connect with digital interactions. This not only creates a special and memorable interaction with the audience but also makes it easier for agencies to track their campaign
results.
Closing Reflections: The Expanded Horizons of OOH Advertising
There is more to OOH strategies that one can apply with STW, and all the above-mentioned strategies were just a glimpse of what they do as the largest advertising agency in India. Businesses can apply several other strategies. These include using automated tech to buy and place ads in real time and applying AR and VR in out-of-home advertising to create a pleasing experience. They can also use urban spaces like buildings and parks to make a magical experience with perfect animation. Eco-friendly methods can show their commitment as a responsible agency. STW has many strategies up their sleeves and they always make sure it
stays up to date with trends to be the top out-of-home advertising company in India.