Who doesn’t want to stand out of the crowd? Be unique, be eye-catching. Everyone does, whether an individual or a brand. But how can one achieve this uniqueness that makes something or someone stand out? Not many know.
Similarly, when it comes to display advertising Services in India, the urban landscape is filled with advertisements. In this scenario what makes you grab the attention of the consumer? They witness it every day and everywhere but how many of them can leave a long-lasting impression?
To ensure an impactful display advertising, some important things must be considered. Let’s dive in and explore some important aspects of Out-of-home advertising in India.
First of all, let us understand the major types of advertising that come under OOH. It is broadly divided into –
1) Static advertising
2) Digital advertising
Static display advertising has been the classic type since the beginning of OOH advertising.
On the other hand, Digital OOH advertising is a technology-driven yet simpler and engaging medium.
A brand can choose any of the two options based on its requirements and priorities, as both are equally effective as a medium of advertisement.
Let us now move on to what makes an OOH ad effective. What are the factors that are responsible for making or breaking an ad?

Messaging

Messaging is the way a brand conveys its message to its potential customers. It needs to be compelling enough to generate an action from the customer. It should leave such an impact that it creates a residual memory that affects the buying choice of a consumer. While keeping out the message in the world it is important to keep it directed towards the customers you want. Therefore it becomes necessary for your message to be impactful as well.
Your messages should not be just standing out there like others in the crowd. To have a greater impact utilise tactics that involve and engage your potential client in your messaging. All good ads require an investment of time from you and your consumers to have a higher gain value. For this, an array of options are available today –

• Kiosks at airports
• Utilise QR codes
• Use Augmented reality and virtual reality
• Keep it playful

With all these tools available, utilize storytelling to create a narrative through your ads.
Use a series of ads to tell a cohesive story that piques curiosity.
And finally, keep moving with the trend. Thousands of brands come and go because
they lack the basic understanding of why a brand works and others do not. It is all about
keeping up with time and keeping ahead of it. Trends change fast and so should the
brand keeping itself flexible with the changing times.

Partner with STW to make it work

But it is easier said than done. Here STW comes to your rescue. With more than 26 years of experience in the OOH ads industry, STW has made a mark as the Largest Advertising Agency in India. Starting with a humble beginning it has now spanned its wings all over India and the major Indian airports. This is a feat in itself because, in a small span, it has garnered itself the title of Best Airport Advertising Company in India. STW has always believed in keeping itself ahead of the trends, providing its clients extensive advertising solutions which makes it stand out from the rest of the OOH
Advertising Agency in India. STW not only provides this but also the cutting-edge solutions gathered in decades which remains its greatest USP. Once a brand partners with STW, we ensure that we align with your overall brand identity to deliver a consistent and cohesive message.
Keeping in mind your target location and your audience we tailor your message to the local culture, trends, or current events to make it more relatable.
We strategise your presence with the help of experts with years of experience. Our 24/7 support ensures all your questions are met with precise answers.
This is the reason why we are the Best Out-of-Home Advertising Company in India with a major area coverage in Uttar Pradesh and the highest number of airport media rights within our name.
Grow your brand with the best in the industry. Set to a journey of growth with STW as your OOH media partner.