Lucknow, the busy capital of Uttar Pradesh, is rapidly becoming one of the most sizzling outdoor hoarding destinations. Here, there exists rich heritage, historical importance, and rapid urbanization, and the city now offers business houses a lot of fresh avenues to communicate with people residing in the city as well as with passersby.
The greater the awareness of brands that hoarding media advertises, the greater the number of boards that are erected into circulation.
We at STW, an OOH advertising agency in India, are excited to find out why Lucknow is now and forever the go-to place for innovative outdoor campaigns that capture attention and drive engagement. That is what we, STW, the best out-of-home advertising company, are here for: let’s take a look at this upward trend!
Why is Lucknow emerging as a hub for outdoor boarding advertising?
Rapid Urbanization and Population Growth:
Lucknow has seen a growing population over the years because people have moved from rural areas and other cities to gain better employment or living opportunities. Increased urbanization grows a larger market audience that will listen to the ads. As more people come into and through the city, businesses need more ads to account for the growing market base.
Hot Spots:
Some parts of Lucknow, like Hazratganj and Gomti Nagar, and many of the city’s big roads, are highly pedestrianized and car-hiked places. So, outside hoardings here get maximum visibility to thousands of customers passing through the place every day. As outdoor billboards can ultimately fetch them optimum brand visibility, advertisers have a thrust to spend on outdoor advertisements.
Developing a local economy and start-up culture:
Growing local businesses and startups in Lucknow have added to the demand for advertising space. Outdoor advertising has become a cheap means for entrepreneurs to promote their products/services through Advertising Agencies in Lucknow. A favorable local government offers incentive and entrepreneurship-related programs, which enhance the climate for outdoor advertising. Growing and successful businesses further boost Lucknow as a strategic place for advertising.
Cultural Events and Community Engagement:
Lucknow is very affluent in culture and traditions, and there are several celebrations and fairs in a year. These attract multitudes of crowds, and large groups can be easily targeted with classical ways of grabbing the consumer’s attention. When such events occur, companies always prefer outdoor hoardings to make the activation memorable for consumers and keep them busy in positive ways. This increases the popularity of brands and loyalty towards that brand. Thus, cultural activity and advertising together form an effervescent vista for hoardings outside the city.
How can a brand grow with STW in Lucknow?
STW empowers Lucknow brands to fly high with contemporary creativity in OOH Advertising. Effortlessly incorporating static and digital boards, STW facilitates campaigns that touch hearts. Get your brand out there – everywhere – and create an impact that will be remembered. Partner with the Best Outdoor Hoarding Advertising Agency in Lucknow, STW, now and watch how your brand takes to new heights!