Local advertisers love radio. It reaches the right people, in the right numbers, at the right time.
Local radio stations are often important to their community, and businesses that advertise on-air can benefit from that connection. Moreover, listeners are loyal and often see their favorite station as a trusted friend. That warm feeling can extend to the regular sponsors and advertisers.
If you want to be seen on the big screen by young people and families in your area, you can book time locally and link your cinema commercial to certain categories of film or even specific films. The advantage of cinema advertising is that your audience is both local and totally focused on the screen. A local ad on the big screen will be watched and absorbed by the audience without distraction.